is the email newsletter dead?
The big debate between Justin Boeckman (Element Fusion's Internet Marketing Director) and me right now is whether or not the day of
the email newsletter has come and gone. Recently Feedburner (which has
been purchased by Google) began offering a way for a website owner to make it
possible for their visitors to subscribe to their blog posts via email. (Read Element Fusion's blog post about this.)
Boeckman thinks the traditional email newsletter is preferred
by owners because it is delivered within an html design that the sender can
control. Plus, most email newsletter
solutions (even like Breeze which is offered by Element Fusion) offer
sophisticated reporting for tracking purposes.
So, he’s probably right in thinking that this method of communication
will be with us for a while. But in my
experience, many email services block the html design elements from going
through anyway. So why not let people
come to your website to read your news if they want to see it all “pretty” or
simply read the guts that get sent to them in their email program using
Feedburner and the blog?
I am inclined to think that many business owners (especially
those using a content management system like Water or Sky that includes an
integrated blog) will love being able to communicate news out to interested
parties in this new manner.
Another reason I like the idea of using email fed blog subscriptions
better (and think the users of the worldwide web will to) is that it allows for
a steady trickle of information in bite sized chunks rather than a once-a-month
delivery of a newsletter that is too big to read all at once. I don’t know about you, but I just archive
the newsletters that come my way and promise myself I’ll read them later. But I never do. However, I think I’ll actually read a quick
blog post on a single subject when it is delivered to me.
Please let me know your thoughts. I’m trying to blog as soon as I think of something
rather than waiting till I think I’ve got it all figured out. So, if I’m way off base here, please let me
Posted on Fri, October 26, 2007
by Andrea Decker