http://www.indcfs.com/government-use-of-social-media/

Colleagues: Social media is just a tool to be used when appropriate. It’s not a matter of Facebook versus podcasting versus an interactive web site; it’s choosing the right modality within the framework of objectives and resources.

In the case of government communicators, we do not have a lot of options. The web and social media and our customer service applications are, generally speaking, all we have to communicate. Lacking advertising budgets, we do what we can with the tools at hand.