I'll be offering a web analytics presentation at Innotech

I'll be offering a web analytics presentation at Innotech

The Oklahoma City Innotech Business and Technology Innovation Conference will be held November 6, 2007 at the Cox Business Services Convention Center.

My presentation (scheduled for 3:30 as part of the eMarketing Summit) is entitled:

Web Analytics: Nothing to Fear, Everything to Gain

The Web is the most measurable marketing medium, providing unique insight into prospects' profiles and behavior and serving up actionable data to help marketers get smarter about their activities. But it can be a challenge to understand the information you're looking at, and how to set goals and expectations for improvement.

In this session, Andrea will discuss various analytic tools and show you how to determine key metrics, identify acceptable benchmarks, establish processes for collecting and analyzing online data, and use the knowledge you gain. She will give you the tools to improve future marketing and prove the value of your efforts to your boss.

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