I gave birth to four babies and "wore" each one of them. I found Motrin's recent ad to be offensive just like so many other moms on Twitter. This whole issue solidifies for me the value of online reputation management. I can't wait to see how Motrin handles this. Their site is down right now. hmmm....
http://babyproducts.about.com/b/2008/11/16/motrin-moms-angry-over-babywearing-advertisement.htm
http://smalldots.wordpress.com/2008/11/16/motrin-moms-react/ http://www.marketingpilgrim.com/2008/11/motrin-faces-twitter-headache-over-new-video-campaign.html
http://jessicagottlieb.com/2008/11/16/blame-me-for-motrin-moms/
http://www.drumsnwhistles.com/2008/11/16/twitter-swarm-motrin-v-moms/
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